In MOPs, there are many fires to put out, and little projects, but every once in a while, you get the opportunity to make a huge impact on the entire business. The past few weeks has been one of those ones, as I attempted to fix up the MQL to SQL conversion rate.
Today I had a big presentation, walking through the department leaders and C-Levels through my initiatives. It was a combination of Lead Scoring improvements, Lead Nurturing improvements, and SDR Process improvements. I showed what we had done, why we had done it, and showed a retraoctive look at 2022 had we done it before.
I felt condfident presenting (even though it is weird to present when half the people are in the room and half on zoom), and built a really nice deck (with animations too!). My CEO was impressed, as was our CRO, Head of Initiatives, Demand Gen, Product Marketing, Sales Director. Our Head of Initiatives said our CMO hadn't said anything, which I actually had not noticed until he said it, she's kind of off my radar at this point.
Overall, great feeling to present my work, have it received well, and I am excited to see what kind of impact it can make.
UPDATE: One week later, the CEO mentioned that I did a great job on it at the company wide 2023 program.
UPDATE 2: 3 weeks later, our CFO and head of initiatives walked everyone through my project at the SKO.
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